The Township of Belleville will develop a strategic marketing plan for its Washington Avenue Commercial District and the City of Perth Amboy will create a vision plan for Fink Park, an underutilized pocket park.
The two projects will receive free technical assistance thanks to grants from the Together North Jersey Vibrant Places Program. The program is a partnership between the NJTPA and the Vorhees Transportation Center at Rutgers University. The NJTPA funds the competitive grant program. This year, the New Jersey Department of Community Affairs will also be providing expertise and resources to the program through its Local Planning Services/Main Street New Jersey team.
A strategic marketing plan will be developed for the Washington Avenue Commercial District from Mill Street (near Branch Brook Park) to Joralemon Street. This will include developing marketing and outreach strategies, community engagement projects and place-making techniques that could be implemented to attract business activity and economic investment in the district.
A vision plan will be created to reimaging Fink Park, a small park in the city’s Smith Street commercial district. This effort will include researching best practices, public and stakeholder engagement and a market analysis, which will be used to identify goals, opportunities and recommended design and programming for the park.
To learn more about the technical assistance program, visit TogetherNorthJersey.com.